Marylhurst Graduates Launch Consulting Business
Elayna Alexandra, founder and owner of the independent consulting and business process
outsourcing company Bluebird Experience, is excited to be putting her Marylhurst MBA to good use. She is combining her skills
as businesswoman, artist and creative thinker to build better businesses, and she
is doing this with fellow Marylhurst MBA alum Rebecca Krail.
Together both women are building a company that prides itself on delivering creative
strategy development and streamlined execution services that focus on bringing soloprenuers,
startups and nonprofits to their highest level of success.
But the path to happiness and an enjoyable work life was not always so clear.
In 2011 Alexandra found herself relocating to Denver. Looking for meaningful employment
opportunities, she realized finding a job that would allow her to use her master's
degree, provide the challenges she sought in a career, and deliver the financial return
she was looking for was going to be harder than she had anticipated. She began as
an independent contractor, working for local companies and helping them find new ways
to market and sell their products and manage their client base.
Krail also relocated in 2011, from the Bay Area to Chicago, and was having the same
difficulties in finding challenging, meaningful work. Following a series of conversations
and negotiations, the two decided to strike out together and build a business from
the bottom up. And Bluebird Experience was born.
Through Alexandra's work as a contractor, she had discovered the need for a business
model that offered both strategy consulting and effective streamlined execution. With
this idea, Bluebird Experience became a unique combination of high level consulting
with business process outsourcing — providing the opportunity to serve clients in
multiple capacities, from strategy development, business planning and market research
to more operational areas such as bookkeeping, social media management, customer relations
and communication services.
Their goal is to build a large network of clients ranging from young professionals
and emerging artists, as well as seasoned leaders. "We want to not only build better
businesses — that is, businesses with higher profits, happier employees, more market
share, and that operate smarter — we also want to make jobs in the future, provide
recent grads the opportunity to excel, emerging artists the chance to work on really
cool projects," Alexandra said. "We want to give others the chance, when we didn't
feel like we got it."
While they both have clients in their home bases of Denver and Chicago, they also
serve individuals and businesses anywhere in the United States.