Marylhurst University

Skip to content »

Wendi Butler Speaks on Greener Marketplace

Wendi Butler, sustainable business faculty, was one of three educators invited by Sustainable Minds to speak on Creating Knowledge Workers for the Greener Product Marketplace in July 2013.

Butler describes how she integrates Sustainable Minds, an eco-concept modeling and life cycle assessment software tool, into her marketing course in the MBA in Sustainable Business program.

In teams, Butler's students create a marketing plan for a green product or service. They use the software tool to estimate, evaluate, compare and track the environmental performance of products throughout their life cycle, justifying how their greener product can be differentiated and positioned. "In a competitive market, those are important marketing concepts to learn," Butler said.

Wendi Butler consults in the medical technology industry. She has assisted her clients with an array of challenges, from developing marketing and sales strategy, management coaching and organizational change, improving sales performance, brand repositioning, and website/ advertising/collateral materials design and development. As a past Quality Council member, she holds a certification as an ISO internal quality systems auditor. She teaches Sustainable Marketing (SUS 520) at Marylhurst University.

Hear Butler describe how the skills and knowledge students gain in her course prepare them for today's business environment:

Related News

See All News

Marylhurst Ranks in Top 10 Great Values

Marylhurst University's online programs garnered a Top 10 ranking in Portland from Great Value Colleges in January 2016.

Chamber Choir to Compete in Ireland

The Marylhurst Chamber Choir will travel to Ireland at the end of April to compete and perform at the Cork International Choir Festival.

Calendar

See All Events

January 11, 2016 – March 20, 2016

Print Arts NW Exhibition

Art exhibition features select works by Print Arts Northwest artists. Founded in 1981, Print Arts Northwest (PAN) advocates the art of printmaking ...

READ MORE

January 12, 2016 – March 05, 2016

Group Painting Exhibition at The Art Gym

The Art Gym will present "and from this distance one might never imagine that it is alive," a group exhibition featuring 10 Pacific Northwest artis...

READ MORE

February 09, 2016

Students: Housing Focus Group

If Marylhurst University offered on-campus housing for students, would you be interested? What amenities would you need? What would you need for fo...

READ MORE

GIVE

Support Marylhurst University. Gifts of all sizes make a difference!

DONATE NOW

© Marylhurst University