Marylhurst University

Skip to content »

Wendi Butler Speaks on Greener Marketplace

Wendi Butler, sustainable business faculty, was one of three educators invited by Sustainable Minds to speak on Creating Knowledge Workers for the Greener Product Marketplace in July 2013.

Butler describes how she integrates Sustainable Minds, an eco-concept modeling and life cycle assessment software tool, into her marketing course in the MBA in Sustainable Business program.

In teams, Butler's students create a marketing plan for a green product or service. They use the software tool to estimate, evaluate, compare and track the environmental performance of products throughout their life cycle, justifying how their greener product can be differentiated and positioned. "In a competitive market, those are important marketing concepts to learn," Butler said.

Wendi Butler consults in the medical technology industry. She has assisted her clients with an array of challenges, from developing marketing and sales strategy, management coaching and organizational change, improving sales performance, brand repositioning, and website/ advertising/collateral materials design and development. As a past Quality Council member, she holds a certification as an ISO internal quality systems auditor. She teaches Sustainable Marketing (SUS 520) at Marylhurst University.

Hear Butler describe how the skills and knowledge students gain in her course prepare them for today's business environment:

Related News

See All News

Sister Veronica Baxter Remembered

We give thanks for Sister Veronica Ann Baxter (1928-2014), remembered for her innovative leadership of Marylhurst from 1974 to 1984, when the university transitioned to a co-educational college of lifelong learning.

Margaret Allee Speaks on End-of-Life Care

Margaret Allee, business faculty, gave presentations on issues surrounding end-of-life care at the annual Bioethics and Palliative Care Conference in Oklahoma City in November 2014.

Calendar

See All Events

October 20, 2014 – December 12, 2014

Mayer Gallery: Josh Gross & Kate Simmons

Artwork of two BFA graduates from Marylhurst: The graphic work of Josh Gross and the sculptural work of Kate Simmons. The show will be on display i...

READ MORE

November 01, 2014 – December 14, 2014

Streff Gallery: Diane Flack, Inkworks V

Just in time for the holidays, Diane Flack is selling block prints, acrylics, blank books, calligraphy, handmade cards and artist books which are p...

READ MORE

December 03, 2014

Seminar: Agile Project Leadership

This three-day seminar (12/3, 12/4, 12/5) is designed for leaders and managers throughout the organizational structure who want to deepen their und...

READ MORE

GIVE

Support Marylhurst University. Gifts of all sizes make a difference!

DONATE NOW

©2013 Marylhurst University