Marylhurst University

Skip to content »

Wendi Butler Speaks on Greener Marketplace

Wendi Butler, sustainable business faculty, was one of three educators invited by Sustainable Minds to speak on Creating Knowledge Workers for the Greener Product Marketplace in July 2013.

Butler describes how she integrates Sustainable Minds, an eco-concept modeling and life cycle assessment software tool, into her marketing course in the MBA in Sustainable Business program.

In teams, Butler's students create a marketing plan for a green product or service. They use the software tool to estimate, evaluate, compare and track the environmental performance of products throughout their life cycle, justifying how their greener product can be differentiated and positioned. "In a competitive market, those are important marketing concepts to learn," Butler said.

Wendi Butler consults in the medical technology industry. She has assisted her clients with an array of challenges, from developing marketing and sales strategy, management coaching and organizational change, improving sales performance, brand repositioning, and website/ advertising/collateral materials design and development. As a past Quality Council member, she holds a certification as an ISO internal quality systems auditor. She teaches Sustainable Marketing (SUS 520) at Marylhurst University.

Hear Butler describe how the skills and knowledge students gain in her course prepare them for today's business environment:

Related News

See All News

Bioscience Conferences Held at Marylhurst

Two conferences focusing on trends and technology in bioscience, OregonBio 2014 and the Medical Electronics Symposium, will be held on the Marylhurst campus in September 2014.

Music Therapy Faculty Present at OHCA Conference

Marylhurst music therapy faculty will present a workshop at the annual Oregon Health Care Association conference in September 2014.

Calendar

See All Events

September 09, 2014

Marylhurst University Day at Mary's Woods

As part of our on-going partnership with Mary's Woods, join us for our monthly Marylhurst Day at Mary's Woods. Activities take place throughout the...

READ MORE

September 15, 2014 – September 17, 2014

Oregon Bio 2014 Annual Conference

Theme: An Industry Inflection Point. The event will feature internationally known guest speakers from companies such as 23andme, the Fogarty Instit...

READ MORE

September 18, 2014 – September 19, 2014

Medical Electronics Symposium

SMTA, iNEMI, MEPTEC and OregonBio have joined forces to host this year’s international symposium, which will focus on advances in electronic tech...

READ MORE

GIVE

Support Marylhurst University. Gifts of all sizes make a difference!

DONATE NOW

©2013 Marylhurst University