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Wendi Butler Speaks on Greener Marketplace

Wendi Butler, sustainable business faculty, was one of three educators invited by Sustainable Minds to speak on Creating Knowledge Workers for the Greener Product Marketplace in July 2013.

Butler describes how she integrates Sustainable Minds, an eco-concept modeling and life cycle assessment software tool, into her marketing course in the MBA in Sustainable Business program.

In teams, Butler's students create a marketing plan for a green product or service. They use the software tool to estimate, evaluate, compare and track the environmental performance of products throughout their life cycle, justifying how their greener product can be differentiated and positioned. "In a competitive market, those are important marketing concepts to learn," Butler said.

Wendi Butler consults in the medical technology industry. She has assisted her clients with an array of challenges, from developing marketing and sales strategy, management coaching and organizational change, improving sales performance, brand repositioning, and website/ advertising/collateral materials design and development. As a past Quality Council member, she holds a certification as an ISO internal quality systems auditor. She teaches Sustainable Marketing (SUS 520) at Marylhurst University.

Hear Butler describe how the skills and knowledge students gain in her course prepare them for today's business environment:

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