Marylhurst University

Skip to content »

Wendi Butler Speaks on Greener Marketplace

Wendi Butler, sustainable business faculty, was one of three educators invited by Sustainable Minds to speak on Creating Knowledge Workers for the Greener Product Marketplace in July 2013.

Butler describes how she integrates Sustainable Minds, an eco-concept modeling and life cycle assessment software tool, into her marketing course in the MBA in Sustainable Business program.

In teams, Butler's students create a marketing plan for a green product or service. They use the software tool to estimate, evaluate, compare and track the environmental performance of products throughout their life cycle, justifying how their greener product can be differentiated and positioned. "In a competitive market, those are important marketing concepts to learn," Butler said.

Wendi Butler consults in the medical technology industry. She has assisted her clients with an array of challenges, from developing marketing and sales strategy, management coaching and organizational change, improving sales performance, brand repositioning, and website/ advertising/collateral materials design and development. As a past Quality Council member, she holds a certification as an ISO internal quality systems auditor. She teaches Sustainable Marketing (SUS 520) at Marylhurst University.

Hear Butler describe how the skills and knowledge students gain in her course prepare them for today's business environment:

Related News

See All News

Frances Kaplan Receives Lifetime Achievement Award

Frances Kaplan, art therapy counseling faculty, received the Myra Levick Lifetime Award for Excellence in Art Therapy in June 2015.

Jennifer Sasser Leads Conversations about Dying

Dr. Jennifer Sasser, human sciences chair and gerontology program director, is one of several experts who will lead Oregon Humanities' Talking About Dying Series starting in September 2015.

Calendar

See All Events

July 20, 2015 – September 30, 2015

Paintings by Michael S. Dambach

In his artist’s statement, Michael S. Dambach writes: “Any movie, whether critically acclaimed or less well received can provide source materia...

READ MORE

September 12, 2015

AAUW Presents: Alicia Temple

Alicia Temple, policy director of Planned Parenthood Advocates of Oregon, will discuss the electoral and legislative advocacy work being done on be...

READ MORE

September 16, 2015 – September 17, 2015

Medical Electronics Symposium

SMTA, INEMI, MEPTEC and OregonBio have joined forces to again host this international conference, focusing on advances in electronic technologies a...

READ MORE

GIVE

Support Marylhurst University. Gifts of all sizes make a difference!

DONATE NOW

©2013 Marylhurst University