Wendi Butler, sustainable business faculty, will give a breakfast talk about marketing planning at PCC's Newberg Center on September 9, 2015.
School of Business
MBA, University of Phoenix
BS, University of Phoenix
Integrated Marketing Communications
Zane's professional experience includes over 16 years of diverse roles in marketing, sales, financial services, lending, and higher education. The Los Angeles Times, HSBC, PC Mall, and World Marketing Alliance Group are a few organizations that played a large role in developing his expertise in the areas of personal selling, e-marketing, and direct marketing.
As a Branding Consultant, he provides services to small business owners and individuals seeking to use the power of influence to reach their target audience. Zane specializes in personal branding, marketing communications, customer service, and strategic marketing plans.
In May of 2008, he published Laid Bare ~what men don't talk about but women need to know. The book examines some of the most complex barriers found in inter-gender communication. Laid Bare provides women with a better understanding of men's words that often go unspoken and behaviors that are rarely addressed. It also empowers men to break down the barriers of communication by becoming more vulnerable with the thoughts, insecurities, and experiences that are typically tucked away. This experience allowed him to dive head first into each component of the marketing mix (4P's). He was featured on a nationally syndicated lifestyle television program called, The Better Show. He is currently working on a new book project that will encompass the areas of personal branding and relationship marketing.