MBA student Simon Tam's dispute with the U.S. Patent and Trademark Office over an application to trademark the name of his band, The Slants, is receiving attention from major networks including BBC World News, NPR and Time.
Business Storytelling - click title to register
Instructor: Daveena Tauber
Date/Time: November 26, 2013, 8:30am-4:30pm
Location: Marylhurst University, Commons, Willow Room
Cost: $299, noncredit, includes materials and parking
7 contact hours
More and more, businesses are succeeding by telling their stories to customers in deeper and more meaningful ways. But storytelling isn't limited to marketing. It's pervasive throughout anything an organization communicates. This workshop is aimed at professionals in emerging, small, and mid-sized business who need to understand the importance and impact of story as a foundation for all of their communications. Participants will leave with a strong understanding of how the storyline impacts the bottom line, how telling your organization's story effectively can connect more richly with your audience.
- What business stories are and what they tell us about a company
- Elements of storytelling
- Types of stories
- How to tell your own business story
Dr. Daveena Tauber is a writing coach and consultant who specializes in helping individuals and organizations tell stories with impact. Daveena brings humor, insight, and savvy to helping people recognize and leverage the stories at the heart of all relationships.
Yes, we bring this class and other customized trainings onsite to organizations. Contact program director Vincent Fritzsche at 503.534.4076 to talk things over.
Seminar cancellation policy: The Professional Development Center offers full refund of program fees up to and including the day of first session of any seminar. Register with confidence.