Marylhurst alum Deana Scott ’94 was named CEO of Raving Consulting, a full-service resource for the gaming and hospitality industry, in February 2017.
Raving’s President and Chief Strategist Dennis Conrad announced his choice of Deana Scott as Chief Executive Officer at the 19th Indian Gaming National Marketing Conference at Choctaw Casino in Durant, Okla. to a record crowd. Deana and her husband Brady Scott (an enrolled Coquille tribal member), will have the option to purchase Raving Consulting in one year, the company said in a released statement.
The transition allows Conrad more time to pursue his passion of advocating for the Notah Begay III (NB3) Foundation. Raving has helped raise more than $150,000 for the NB3 Foundation to support the nonprofit’s work to curb obesity and type 2 diabetes among Native youth.
“It is with great pleasure and excitement that I turn over the reins to one of the most talented gaming executives I know,” Conrad said. “There is no doubt that under Deana’s leadership, the Raving team will bring even more services to help our clients succeed. It’s pretty fantastic to build something such as Raving and know my vision, our vision, will continue in an even bigger way.”
For about 20 years, Deana Scott has been a colleague, client, friend, collaborator and partner to Conrad and Raving. “She ‘gets’ Raving and who we are and what we are trying to do,” Conrad says. “She has been a marketing director, a CMO, a CEO, an innovator and an inventor. It was probably the easiest decision I have ever made” he said of appointing Scott as his successor. “She is immensely talented and a master motivator, much more so than me. Always hire someone better than you, if you can.”
Deana Scott is a patented inventor and owner of TOD Gaming with 22 years of gaming executive management experience. She has spent a majority of her career focused in tribal gaming. She has held strategic positions as a general manager and CMO with hands-on experience in start-up and expansion of business ventures.
Always forward-thinking, Scott is continually investigating new technology and customer trends, and sharing those findings with Raving clients and conference attendees.
“Our primary product, ‘slots,’ is based on a box and old technology,” Scott said. “If we are to compete, we must begin to create interactive experiences for our guests where they can engage with our games and have the social interaction they desire. We have to stop looking for the ‘quick fix’ technology solution and start evaluating our properties individually to understand how the customer interacts at our facility and make the experience the best it can be.”
From the very beginning, Raving took the time and effort to understand the diversity of Native cultures, tribal sovereignty and gaming’s vital role. While some outside advisors come off as “patronizing,” Conrad says, Raving has become a trusted collaborator with tribal businesses.
Raving Consulting is a full-service resource for the gaming and hospitality industry. Raving produces numerous educational conferences and publications, including the Indian Gaming National Marketing Conference, Casino Marketing Conference and Table Games Conference, among others. The company partners with casinos and gaming companies worldwide to strategically improve overall operations and profitability.
This news item features excerpts from an article by Kristin Butler published on the Indian Country Media Network on Feb. 17, 2017. » Read the full article on IndianCountryMediaNetwork.com
Deana Scott earned her bachelor’s degree in communication from Marylhurst University in 1994.